The All Blacks have undergone a subtle but hugely significant change of mindset in their approach to this year's World Cup. Inspired by the normally phlegmatic Richie McCaw, the senior players have agreed that 2011 is their chance to make history - to write one of the greatest chapters in an already compelling story of success.
They will be driven by that goal, encouraged to embrace it, talk about it and own the dream. This is a World Cup to be embraced says McCaw; a World Cup to be enjoyed. A once in a lifetime opportunity for the All
Blacks win in their own backyard; to celebrate in front of their people and a global audience entranced by the warmth, energy and natural charms of New Zealand.
http://www.nzherald.co.nz/rugby/news/article.cfm?c_id=80&objectid=10728852
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